10 Best Investment Apps for Beginners (2024)

10 Best Investment Apps for Beginners (1)

By: Alexander Voigt | We may receive a commission if you click on links in this article.

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Using the best investing apps makes your financial life more manageable again. Investment apps save time, simplify buying and selling financial assets, and reduce costs and human capital commitment. A robust finance app handles the recurring routing of financial tasks, allocates money within the investment accounts and tracks your spending habits.

The best investment apps help to buy and sell stocks quickly from your mobile device, enabling you to track all accounts in real time. Those are just a few benefits and reasons why investment apps have become so popular in the past decade. Below are the top apps that help you organize your finances and stay invested.

10 Best Investment Apps for Beginners (2)

Best Investing Apps

Table of Contents

1. M1 Finance

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M1 Finance is an investment app that provides its users with the chance to take advantage of ready-made portfolios or build their own. It is free to use and does not charge any commission fees.

If you choose to set-up an account with M1 Finance, you will be able to diversify through a wide range of stocks and ETFs (currently more than 6,000 exchange-listed instruments).

This way you getting better exposure and optimizing the return potential. After the portfolio is chosen or built, the M1 Finance app then automates the investment process, without the need of any human intervention.

M1 Finance offers some additional account types as well. For example, you can set-up a “Joint” account with a relative of yours or choose to go for the “Retirement” one, where you can take advantage of different types of IRAs.

Also, you can set-up a “Trust” account on behalf of a certain individual or a group. In a nutshell, M1 Finance is a great option that provides everything that a beginner investor or an individual with no time to manage his investments, needs.

2. Robinhood

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No matter how many investment app reviews you read, non of them will miss Robinhood – the most successful and valuable investment app worldwide. Although Robinhood faces tough competition in the face of WeBull, it was the pioneer in the commission-free investing niche and still remains the preferred choice for more than 6 million users.

The lack of minimum deposit requirement, as well as the wide variety of investible instruments, such as

  • US and global stocks and
  • ETFs,
  • options and
  • cryptocurrencies,

provides flexibility to all types of investors. Robinhood is a great fit for investors who can make their analysis elsewhere and use the Robinhood app only for mobile trading. They now also offer one of the best cryptocurrency apps with Robinhood Crypto.

Bear in mind that today, there are plenty of apps that offer free-of-charge investing. Yet, in the course of the investment process, most of them can surprise you with some hidden fees. With Robinhood, commission-free investing does really mean that you won’t be charged a penny, and they still offer free stocks to people recommending their investment app to friends.

3. Wealthfront

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Wealthfront is another option from the calibre of TD Ameritrade, although it goes even further by offering robo-advising services, including automatic investing and portfolio rebalancing. Currently, the company manages more than $11 billion and is a preferred choice from both – investing newbies and industry veterans.

The investment app provides access to ETFs from more than 11 asset classes and rebalances users’ portfolios for free. Yet, users have to pay also for the associated fund fees which vary in the range of 0.07% – 0.16%.

Wealthfront is a perfect solution for beginner investors who do not have the time or the expertise to manage their funds and prefer to leave all that to professionals and a passive investing strategy. The low fees and the wide range of products, including tax benefits, 529 college savings, all types of IRAs, etc. make the Wealthfront app a solution worth trying.

4. Personal Capital

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Personal Capital is a wealth management company with assets under management that exceed $8 billion. In terms of its target market, Personal Capital is way different from all other apps in this review, as it works only with individuals that can maintain an account minimum of $100,000.

The truth is that it charges pretty high fees, when compared to the industry standard. For example, until you reach $1 million, you will be charged 0.89% of your AUM. Apart from that, the portfolio expense ratios average 0.08%. The funds of clients with an account balance in the range of $100,000 – $200,000 are invested in ETFs. Those whose capital exceed $200,000, can take advantage of access to individual securities.

For investors with less capital, Personal Capital can be used for financial planning as it offers a wide range of tools (401k fee analyzer, spending tracker, investment checkup, etc.) for free. In fact, the provided tools are one of the most complete and useful that you may find without having to pay for using them.

5. Betterment

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This is the third robo-advisor, alongside WiseBanyan and Wealthfront, that makes the list of the most popular AI-driven investment service providers. In fact, Betterment was the first robo-advisor and is still one of the best robo advisors.

Introduced way back in 2008, in the peak of the Global Financial Crisis. For just a decade, it has managed to attract close to $14 billion in assets under management. The Betterment app has a simple model and does not offer any type of personalization or DIY portfolio construction features.

Instead, it uses the in-house expertise of its team to build professional portfolios to reach optimize performance. The option to adjust portfolio weights and composition is available only to individuals with a balance over $100,000.

Betterment invests predominantly in ETFs, which means that you cannot take advantage of individual stocks, bonds or other instruments. The app charges its users a 0.25% management fee, similar to Wealthfront. Betterment also offers the chance to take advantage of phone consultation with their team CFP® professionals and licensed financial experts for a fee of just 0.40% per year.

6. Wealthsimple

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Wealthsimple is an investment app and often put in the same bracket as Betterment and Wealthfront. Although the robo-advisor offers a similar quality of its service and $0 account balance, the truth is that it is way more expensive with management fees of 0.5% for accounts up to $99,999.

A possible reason for the pretty higher fees is the fact that Wealthsimple allows all customers to get a personal consultation from one of the company’s certified financial planners. When it comes to the investing part, the thing that makes Wealthsimple different is the fact that it grants you access to sector-specific and even exotic ETFs.

Thats being done by covering sectors and causes like clean energy, ecology, gender diversity, etc. which makes it the best for socially-responsible investing. Wealthsimple is also a perfect solution for those who are adhering to halal investing. The robo-advisor offers more than 50 stocks of companies that are a suitable choice for Shariah-adherent portfolios.

7. Webull

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Best overall investment app offering free stocks for new accounts.

With Webull, investors can buy and sell stocks and options commission-free and new clients can earn free stock with new accounts. The Webull app offeres a wide range of trading platform features and research tools, including advanced features.

Charting tools, market news, stock research capabilities and insights to fundamental data about multiple asset classes such as stocks, opitons and exchange traded funds. Webull is not only an excellent choise for advanced investors, it is also a good choice for trading beginners wo want to practice trading in a risk free demo account, which is accessible to all users.

Webull is the direct competitor to Robinhood and both platforms have their similarities. So it’s mainly about what app you like the most and trying both as demo before opening an account is a reasonable idea.

8. TD Ameritrade

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Best for traditional investors: TD Ameritrade is one of the leading brokers worldwide. The TD Ameritrade has also one of the best paper trading apps available. They have won several awards, including #1 for mobile trading (Stockbrokers.com), #1 trading app (Barron’s), #1 platform & tools (Stockbrokers.com).

TD Ameritrade is one of the best stock trading apps and serves millions of customers worldwide.

As the company states on its website, it is “the industry leader in mobile trading” which is an absolutely correct statement. TD Ameritrade offers two different mobile apps that cover the needs of new and experienced investors.

They are offering in-depth research and education content, rich charting features, a variety of investible instruments, such as options, FX, ETFs, stocks and futures, third-party analysis and much more.

Simply put, if you want to experience investing to the full extent and like a pro, go for TD Ameritrade’s services. Since October 2019, TD Ameritrade also offers commission-free trading for stocks. And TD-Ameritrade’s mobile app is only one little feature. As a traditional brokerage, they have much more to offer.

9. Schwab Intelligent Portfolios

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Schwab Intelligent Portfolios covers both sides of Charles Schwab’s business by offering automated investment management services and personal financial advising. In order to take advantage of the service, one should start with at least $5,000.

On the bright side, however, is the fact that Schwab’s robo-advising services do not charge any management fees. Schwab Intelligent Portfolios’ clients’ money is invested in more than 50 ETFs in 20 asset classes (U.S. large- and small-cap stocks, emerging markets and international stocks, precious metals, REITs, high-yield and Treasury bonds).

This makes them the best choice for investors who seek wide diversification of their portfolios. Another advantage of the robo-advisor is its flexibility in terms of accounts supported. Schwab Intelligent Portfolios support taxable and retirement accounts, as well as provide the chance to roll over a 401(k) or IRA.

However, one of the main downsides of the robo-advisor is the fact that it allocates anywhere from 6% to 30% of its users’ portfolios in cash which may not be considered appropriate by non-conservative investors.

10. Fidelity Go

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Fidelity Go, the robo-advising division of Fidelity Investments, brings a new pricing structure to the table as it charges its clients a fixed fee with all fund management costs included. For a 0.35% advisory fee, clients’ money is invested in index funds, monitored by human advisors.

Considering also the fact that there is no account minimum, Fidelity Go can be regarded as the best for low-cost investments with human oversight. Fidelity Go’s clients’ portfolios primarily hold Fidelity Flex mutual funds covering domestic and foreign stocks, bonds and short-term investments.

The robo-advisor’s users are not required to pay additional fees for the rebalancing of their portfolios. As opposed to most of its competitors, instead of automatically, Fidelity Go rebalances its clients’ portfolios manually, through its investment management team. Fidelity Go supports individual and joint taxable accounts and IRAs. The service’s main downsides are the lack of retirement accounts and tax-loss harvesting features.

Best Investment Apps Conclusion

A decade ago, the main issue with investing was the lack of options for beginners or individuals with small portfolios. Nowadays, it is exactly the opposite – there are plenty of investment apps which also makes it harder for investors to not end up being confused about whether the chosen option was the most appropriate one.

If you focus on retirement planning, you might want to look at the Rocket Dollar. With Rocket Dollar, you can freely invest your retirement savings in any asset you wish to.

In order to navigate the process easier and find the best investment app, one should, first of all, define his personal goals and figure out the limitations in front of him and his investment plan. For example, if the investor has a smaller budget, he should choose a broker with no minimum balance requirement.On the other hand, if he wants to invest frequently, the best choice is a commission-free investment app.

Furthermore, if the investor intends to perform in-depth analysis and needs lots of research tools, best stock tracking apps, charting features and indicators, he should opt for one of the more complex solutions on the market.

The truth is that nowadays there are lots of options, from apps that will help you save and buy a new house or car easier, through saving/investment solutions for couples, to commission-free and automated robo-advising services. And thanks to technology and the ever-increasing competition in the investment app niche, the one that benefits from all of this is the common investor.

About the Best Investment Apps

No matter whether you are an experienced investor or a beginner enthusiast, choosing the right investment app for investing money is essential for your long-term success.

Even less experienced individuals often have an idea in what they want to invest – be it a high-growth potential IPO that they have heard of, news about a certain company, crushing Wall Street’s estimations or just a sector-specific trend moving event.

The harder part comes when you should find the most suitable investment app to help you fulfil your investment plan in the best possible way. Nowadays, investment apps that capitalize on certain competitive advantages, such as:

  • flexible ways of investing
  • little-to-no commissions
  • fractional shares and
  • other similar benefits

tend to attract millions of users for just a couple of years.

As a matter of fact, as the “millennials” generation gets wealthier and financially literate, app-based investment solutions became a real threat to established brokers. Now they also offer commission-free trading.

Above we covered the best investment apps, and some of the following categories:

  • Trading apps
  • Robo advisor investment apps
  • Money-saving apps
  • Cryptocurrency trading apps and
  • Investment app allrounders.

There are plenty of other investment apps that worth your attention. Some of them are time-tested, others are just starting, third are additions to advanced desktop solutions by leading brokers. There is something for each type of investor.


What is an investment app?

An investment app is a mobile application that enables you to invest and trade from everywhere by using a phone or tablet.

What are the best investment apps?

Apps from Fidelity Investments and Ellevest are great apps for investors, while Robinhood and Webull are specifically designed to provide traders with the best possible mobile trading solutions.

As an expert in the field of investment and finance, it's evident that the article you provided covers a range of investment apps, emphasizing their features, benefits, and suitability for different types of investors. I'll break down the concepts and elaborate on the information presented in the article:

1. M1 Finance:

  • Description: M1 Finance is an investment app offering both pre-made portfolios and customization options. It allows diversification through a broad range of stocks and ETFs, with over 6,000 exchange-listed instruments.
  • Key Features:
    • Commission-free.
    • Automated investment without human intervention.
    • Various account types, including Joint, Retirement, and Trust accounts.

2. Robinhood:

  • Description: Robinhood is a pioneer in commission-free investing, catering to over 6 million users. It provides flexibility with no minimum deposit and offers a wide variety of investable instruments, including US and global stocks, ETFs, options, and cryptocurrencies.
  • Key Features:
    • Commission-free investing.
    • No minimum deposit requirement.
    • Access to various investment options.

3. Wealthfront:

  • Description: Wealthfront is a robo-advisor that manages over $11 billion. It offers robo-advising services, automatic investing, and portfolio rebalancing. Wealthfront provides access to ETFs from over 11 asset classes.
  • Key Features:
    • Robo-advising with automatic rebalancing.
    • Low fees and a wide range of investment products.
    • Suitable for beginner investors.

4. Personal Capital:

  • Description: Personal Capital is a wealth management company with assets exceeding $8 billion. It targets individuals with an account minimum of $100,000, offering financial planning tools for free. The platform charges fees based on assets under management.
  • Key Features:
    • High account minimum.
    • Tools for financial planning (401k fee analyzer, spending tracker, etc.).
    • Access to individual securities for accounts over $200,000.

5. Betterment:

  • Description: Betterment is a robo-advisor introduced in 2008, managing close to $14 billion in assets. It simplifies investing with a straightforward model, predominantly investing in ETFs and charging a 0.25% management fee.
  • Key Features:
    • Simple model with no DIY portfolio construction.
    • Access to phone consultation with CFP® professionals for an additional fee.
    • Limited personalization.

6. Wealthsimple:

  • Description: Wealthsimple is a robo-advisor with a focus on socially-responsible investing. It offers access to sector-specific and exotic ETFs. Wealthsimple is suitable for those adhering to halal investing, providing stocks compliant with Shariah principles.
  • Key Features:
    • Higher management fees (0.5% for accounts up to $99,999).
    • Access to sector-specific and exotic ETFs.
    • Suitable for socially-responsible and halal investing.

7. Webull:

  • Description: Webull is an investment app offering commission-free trading, advanced features, and a risk-free demo account. It competes directly with Robinhood, providing a wide range of trading platform features.
  • Key Features:
    • Commission-free trading with advanced features.
    • Demo account for practice.
    • Competes with Robinhood.

8. TD Ameritrade:

  • Description: TD Ameritrade is a leading broker with a strong presence worldwide. It offers in-depth research, education content, and a variety of investable instruments. TD Ameritrade has received awards for mobile trading.
  • Key Features:
    • Award-winning mobile trading platform.
    • In-depth research and educational content.
    • Commission-free trading for stocks since October 2019.

9. Schwab Intelligent Portfolios:

  • Description: Schwab Intelligent Portfolios offers automated investment management and personal financial advising. It requires a minimum of $5,000 to start. The robo-advisor invests in more than 50 ETFs in 20 asset classes.
  • Key Features:
    • No management fees for robo-advising.
    • Diversification across 20 asset classes.
    • Allocates a portion of portfolios in cash, which may not suit non-conservative investors.

10. Fidelity Go:

  • Description: Fidelity Go is the robo-advising division of Fidelity Investments. It charges a fixed fee (0.35% advisory fee) and invests clients' money in index funds, monitored by human advisors. It is known for low-cost investments with human oversight.
  • Key Features:
    • Fixed advisory fee with all fund management costs included.
    • No account minimum.
    • Manual portfolio rebalancing by the investment management team.


  • The article emphasizes the abundance of investment apps available today, catering to various needs and preferences.
  • It suggests considering personal goals, budget, and the desired level of complexity when choosing an investment app.
  • The growing popularity of app-based investment solutions poses a challenge to traditional brokers.
  • The FAQ section provides additional information about investment apps and recommends apps from Fidelity Investments and Ellevest.

In summary, the article provides a comprehensive overview of the best investment apps, considering factors such as fees, features, and suitability for different investor profiles.

10 Best Investment Apps for Beginners (2024)


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